Nice Noodles.Natural. Plenty.
No.1 Noodle Restaurant Chain in Beijing. Over 350 stores across China.
We bring delicious, affordable, and heartwarming noodles to everyone.
Crafted with Love
Since 2012
Founded in Beijing by Li Longbin, MIXMIA started as a humble 20-square-meter shop near Renmin University. Driven by a passion for Chinese noodle culture, our mission was simple: provide busy students and workers with a bowl of "delicious and affordable" noodles.
Today, MIXMIA has expanded to over 350 stores nationwide , earning accolades such as "No.1 Noodle Restaurant Chain in Beijing" and "Top 10 Noodle Brand in China".
"In this business, everything starts with the product — and the product starts with the person who makes it."
Our Menu
Experience the flavors of MIXMIA — crafted with heart, served with speed.
Signature Mixed Noodles
Selling over 5,000,000 bowls a year.
Make Your Own
Customize your bowl in 4 simple steps.
Clean Label, Pure Flavor
The secret to our deliciousness lies in our ingredients.
Fresh Ingredients
Fresh eggs added to noodles for a chewier texture. Carefully selected, traceable brand-name meat.
Rich Spices
Ten kinds of spices simmered for four hours to create our signature broths and sauces.
No Compromises
No preservatives, antibiotic-free eggs & chicken, and multi-stage purified water.
Our Stores
Bright, warm, and open-kitchen spaces designed for comfort. A place where street food meets modern design.
From a small street-side shop to big shopping mall concept stores. We are expanding globally with a street food-inspired, modular menu model.
Business Model
Our philosophy, strategy, and expansion criteria.
Philosophy
Excellent Products
Food must be delicious and prepared strictly according to standards.
Excellent Service
Treat customers like family. Warmth is our secret ingredient.
Excellent Hygiene
Constant cleaning ensures hygiene. A clean kitchen is a proud kitchen.
Food Safety
The red line cannot be crossed. Safety is non-negotiable.
Strategy
Differentiated Service
Warm, friendly service culture that reflects our brand’s fresh spirit.
Signature Dishes
Curated modular menu. Noodles, proteins, vegetables, and sauces.
Cost Efficiency
Prioritizing efficiency to deliver healthy meals at affordable prices.
Design-Driven
Creating bright, warm open-kitchen spaces to attract young customers.
Partnership Model
An equity-sharing model launched in 2019 drove rapid expansion.
Franchise Expansion
Launched a franchise model in 2023 to attract experienced operators.
Partner With Us
Interested in franchise opportunities or real estate partnerships?
We are looking for partners to grow with us.
Contact Information
Contact Person
Cecilia Ma
Title
Real Estate & Business Development
Mobile
(949) 500-7132